This assignment was for a group inside of Fidelity to define their brand and create awareness. Thats it. Don’t sell anything. Don’t get them any more customers. So we came up with this idea that used sports that you didnt know much about and made the analogy with Fidelity’s Institutional Brokerage Group. Great idea. We had three other sports to extend the campaign. Someone with some power killed the campaign because they thought there was no need for it.