Arbitron was the company that provided the most accurate information on who was listening to radio stations. (Recently sold to Nielsen.) They did this by having people walk around with a device that recorded what station they were listening to. My client had told them that they should start tracking in a digital way.
Our assignment was to develop a concept that helped Arbitron's internal employees and potential clients understand that Arbitron was going to start keeping track of data on all digital devices. I did a lot of work with the client including pitchbooks, powerpoint presentations and even bought printing for various projects.
Project changed course and Arbitron was sold to Nielsen.