Posted on Sun, Apr 08, 2012
This project came in via email. Never a word was spoken. I was asked
“Want a quick turnaround job?”.
My Answer “How fast?”
He said “A couple of days.”
I took it.
I fished through some emails and found a brief, kind of. And found the concept they had created.
It’s a little direct mail postcard trying to get customers to buy a web based loyalty program for their radio stations. The image I posted was one of three I presented via email. They bought one of the other ideas. This one is still my favorite.
If you want to see the other ideas give me a call.
Oh yeah the product is really called Stickyfish.
Posted on Sun, Apr 08, 2012
This is another one of those I had an idea.
Our project for Sony was to create a brochure that would show how much better hi-def would be than normal big box tv. There was also the change in the actual shape of the tv image. So I had this idea of showing an image through a die cut transluscent area and when it was opened it showed what the image would look like in the new letterbox shape. This was when these TVs were about $10,000.
I had done this mini layout that was only about 3" wide and had a cover that was made from bleached corrugated cardboard. But it still was the same idea. I showed it to my boss Ed Bernard who showed to to his boss Chuck Kushell. Chuck OKd it except for the cardboard. The life of an art director. No bleached corrugated cardboard.
Things take a long time to get through big agencies with big clients and I had gone on to bigger and better things before this got produced so to give credit where credit id due, John Vient finished the art direction on this. He did a great job on it except I never was that big on the metalic graphic he replaced the corrugated cardboard so I changed it.
An art director is never satisfied.
Posted on Mon, Oct 17, 2011
The assignment was to create a brand advertising campaign that showed the importance of being partners with Scudder. The audience was the financial services companies that managed 403B plans.
Our concept was to show different situations that showed how crazy it would be to do things with only half of the required pieces. We tried to show clever scenes that showed some humor when you first looked at the ads.
We art directed all of the photgraphy for the advertising campaign. There are two other ads not shown here.One with a guy trying to ride a tandem bicycle up a hill and a drummer playing with one stick.
I'd be happy to show them to you if you are interested.
Posted on Sat, Oct 15, 2011
When I was asked to create some graphic design concepts for a web site for a company that designs web site, I was a little intimidated. I am pretty sure that I was asked to do this not because I was better but because they were overwhelmed with work.
Enough about that.
I tackled this project more like an art director than a designer by just roughing out some concepts. Six of them to be exact. I can show you the process if you are interested just give me a call.
Anyway the client had picked one of the ideas and we had worked together for several weeks to get it to the finish. We had one last meeting for a final sign off and it was cancelled. As was the project. As was the CEO. Live and learn I guess.