Posted on Sun, Apr 08, 2012
I love Julie's. They do wonderful things for women who have had some bad cards dealt to them.
I sill feel fortunate to have gotten the opportunity to work on this account. I got it by being in the right place at the right time. A firend of mine used to work there and had gotten laid off. His old boss had sent him an email asking him if he wanted to do the graphics as a freelancer and he felt he really didnt have time so he asked me if I was interested. I of course was.
When I first went to their web site which we still havent changed yet, I saw this for their identity.
Everyone seemed fine with it. But me. So we worked together on a lot of different fundraising projects, and various design projects until one day I just had had enough of the flat butterfly. It just didnt really have a lot of life to it. So I roughed out a couple of ideas and showed them to my client Bob Monahan. He seemed to like them but needed to show them to the Sisters who are the people who started Julie's.
He told me they said nothing. And months went by and one day I got a request for some little Thank you cards. And in the request was let's start using the new logo. So I called and he said he felt that if we just started using it the sisters would come around and accept it. Sure enough I gat a request for letterheads last week.
I still love Julie's!
Posted on Sun, Apr 08, 2012
In the days when Tweeter was dying its slow painful death we dreamed up all of these plans to try and save it. One of them was to revise their loyalty plan.
We had a couple of pretend agencies come in and pitch us these loyalty ideas. Which was fine but when you asked them how the plan worked they didnt have any answers. Really good loyalty programs are fantastic. Hallmark has a great one that keeps driving peoiple to the store. Unfortunately loyalty programs for high end electronics stores are hard for me to embrace because how many tvs is someone going to buy? Could be me.
This logo is the design of a new logo for the old Tweeter loyalty program. We did some direct marketing concepts, we did some actual thinking on how to revize the existing plan and finally did nothing but this cool logo.
Posted on Fri, Apr 06, 2012
blog
This is a logo design I did via email. That seems to happen quite a bit. I dont get many briefs anymore. I grew up without them and now it seems like the whole idea of briefs is a lost thought. But I do get titles of products:
Advanced Management Platform.
Now I know there are people who can figure stuff like this out but for the life of me I am a little light. So I go back to emails and sometimes I just guess. This one I got kind of lucky with. I stared and stared trying to figure out a way to make the letters form a shape. And them I had one of those lightbulb moments when the lowercase a and the p with a short descender. It worked. Love the actual little letterforms.
Along with this I did five other roughs and if you call me or send me an email I'll show you the other ideas.
Posted on Sat, Oct 15, 2011
I need to keep the details of this design brief. I will explain if you ask but let's just say all of the creative was finished and then there was a breakup. Or something like that. Somehow the work was still produced. I still take credit for the design. Even though I hardly ever show it.
Posted on Sat, Oct 15, 2011
Back in the days when the web was still new, I worked for Lou Orsatti. He wanted to start a company that bought and placed media on the web. Good idea. He hired a guy and he was going to start immediately. So over the weekend I came up with this and about ten other logos. They bought this one. In fact loved it! By Tuesday Hill Holliday had offered the new guy a job and he was gone. Whatever.
Posted on Sat, Oct 15, 2011
Ahh yes the brothers. So i get this assignment to create an identity for Car Talk. So I had this idea that had two kind of cartoony cars with talk bubbles coming out of them. And one said Car. The other said Talk. Great idea! Well the brothers hated it. Hated it so much that I had to go to one of the brother's house and have them tell me why I was so wrong. They said they weren't cartoons. Go figure.
The one that they eventually bought is the rubber stamp universal write in the name of the matter on each piece. Like the word letterhead was lettered on letterhead.
I still think my original idea was better. I wonder if I still have it?
Posted on Sat, Oct 15, 2011
I dont drink anymore but loved doing logos that had something to do with wine. This was for WBUR. They used to have companies set up tables and let them taste their vino. The other thing I loved about this project was that we silk screened the graphics on the sides of wine glasses so they looked like the logo was etched. We all have to be happy our own way!
Posted on Sat, Oct 15, 2011
Before it became popular there was a group that wanted businesses to recycle their cans and donate the money to charity. It was called Boston Can. This is the identity we developed to put a face on it. I am not sure what color it was when I did it but made it more recycled green in order to show it here.
Posted on Sat, Oct 15, 2011
I got this assignment to do the graphics that were going on the side of a coffee cup. This is one of those logos that I just love. I saw something in a book that had used the swirly thing to finish the cross on the A's. I got Mark Alexander to do it for me. He said it was good or something like that. And that don't happen with Mark that often. At least with me.
Posted on Fri, May 06, 2011
This logo was designed for the Audio Realm web site. If you join Audio Realm, you can broadcast your own radio station and play whatever music you want, or give speeches, say terrible things about Republicans or just about anything audio.