I was a part of Arbitron going digital. And we started this long before it was approved or needed.

This is the concept I developed for the Arbitron Digital web site. It was presented as one of three ideas. I am pretty sure I did at least 150 pages of layouts before we ever got to the actual production. I am also pretty sure every member of the Arbitron organization had a say in it. Would love to show you the whole process and even show you where the final site turned up.