Hempstead

Arbitron Digital

Challenge

Arbitron was the company that provided the most accurate information on who was listening to radio stations. (Recently sold to Nielsen.) They did this by having people walk around with a device that recorded what station they were listening to. My client had told them that they should start tracking in a digital way.

Solution

Our assignment was to develop a concept that helped Arbitron's internal employees and potential clients understand that Arbitron was going to start keeping track of data on all digital devices. I did a lot of work with the client including pitchbooks, powerpoint presentations and even bought printing for various projects.

Result

Project changed course and Arbitron was sold to Nielsen.